Rolling Up My Sleeves to Look For all of the “Little Things.”

Let’s face it, regardless of the type of business you’re in, the current economy is definitely a challenge. However, it cannot last forever, so now is the time to consider all of the “little things” that will help your company excel when the economy reaches full recovery.

My personal commitment this year, is to travel with at least one territory manager per week. I don’t care who it is, or which territory they cover. The reason for my persistence is as follows:

* I want to thank our customers for their previous business. How often do we all forget to do this? Are we taking our customers for granted, when they could very well have done business with someone else?

* We need to let our customers know that we’re all in this economy together and that our company stands ready to assist them in any way possible.

* I want to hear feedback directly from our customers about what we’re doing well and what we could be doing better. I also want to know what is going on in their geographic area, as well as what is causing them to feel concern or optimism.

* We need to be doing all of the “Little Things” that it takes to get the job done. So far during my visits with customers, I have been able to identify some slight modifications that we’ve done to do conduct business a little better, or present ourselves a little better.

Do the little tweaks that we implement make any difference? You bet they do! When we address issues proactively with our customers, we’re sure to win!

As a marketing professional, I know that in order for a company to achieve great success, marketing must play an active role.

It’s important to get in the game!

Are you playing an active role in working with and listening to your sales force and customers? You owe it to your organization to roll up your sleeves, and look for the “Little Things”, for looking after the little things leads to great success.

Terex Crane

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