When I served as Vice President of Marketing, at a previous company, I made it a point to travel with our territory managers at least one day each week. As economic conditions worsened and morale decreased, I would always make it a point to say to our customers, “While I am not sure when the…
Category: Sales
The Importance of Not Being Selected
For the past few weeks, I have been working with another company on a major bid for a prospect. We listened closely to the client and anticipated their needs. We worked hard to surpass the prospect’s expectations. We gave it our all. At the end of last week, it was learned that we were not…
Keeping Social Media Social
Of all the Social Media tools available for communicating today, Twitter is my favorite (tied of course, with Blogs). Many of my friends would think this is strange since my “old school” Nokia phone doesn’t have the capability to do much more than handle phone calls and text messages. So what is it that I…
Rolling Up My Sleeves to Look For all of the “Little Things.”
Let’s face it, regardless of the type of business you’re in, the current economy is definitely a challenge. However, it cannot last forever, so now is the time to consider all of the “little things” that will help your company excel when the economy reaches full recovery. My personal commitment this year, is to travel…
Random Moments at Specific Times 